The Spanish Lottery: December 21

Hot on the heels of last year's award-winning animation, Justino, Leo Burnett has again returned with another heartfelt number for the Spanish Lottery. 

Helmed by Santiago Zannou, the spot is located in a village where retired teacher and grandmother Carmina thinks she has won the lottery... however, her numbers match last year's draw instead.

Pretty soon, the whole village gets in on the act - even the Guardia Civil, who are known for their militant policing style but even they go soft and decide to lead the villagers to the lighthouse to celebrate. And why, you might ask? It's all because of Carmina's good nature and reputation within the village that noone wants to admit the truth. Which is why the brand's 'There's no bigger prize than sharing' slogan fits the story so well.

The campaign also continues online on its designated website, where users can see how the villagers organised the town to pull off the stunt. Although the interactive game is only available in Spanish.