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Powerade: Sweat Stories
Haters, it seems, are the best motivators in this new campaign for Powerade through W+K Portland.
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The latest campaign from W+K Portland for Powerade, called Power Through [below], is a series of seven short stories about the doubts and doubters all young athletes face in life and sport, especially if they don’t quite fit the mold. It shows that there are two options: you can listen to those doubters and give up, or you can use their negativity as motivation to power through and achieve your dreams.
The spots were directed by Radical Media's Derek Cianfrance and to keep the campaign authentic, the cast are actual athletes and not trained actors.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Editing Company Work Editorial LA
- Music Joint Editorial
- Post Production Electric Theatre Collective, Los Angeles
- Production RadicalMedia LA
- Agency Producer Lindsay Reed
- Creative Director Max Stinson
- Creative Director Erik Fahrenkopf
- Director Derek Cianfrance
- Editor Rich Orrick
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Joe Staples
- Executive Producer Donna Portaro
- Executive Producer Ben Grylewicz
- Head of Production Frank Dituri
- Producer Cody Ryder
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