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London-based production company Sonny has signed director Matt Smukler. Smukler began his career as an art director and spent a five-year stint at Goodby, Silverstein and Partners. His work for Nike, HP, Saturn, and Milk scooped up numerous awards, including at the One Show and D&AD. Now working behind the camera, Smukler has helmed spots for Tide, NFL, Clorox, Bud Light, McDonald’s, MTV, 20th Century Fox, AT&T, Verizon, Toyota, P&G, Cheerios, IAMS, T-Mobile, Mini Cooper, and Microsoft.

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