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TK Maxx: The Sing-Song

Ah Christmas! Delightful nights spent cosied up around the fireplace. Yet all is not as it seems in W+K's version.

by shots on 3^rd November 2016

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TK Maxx – TK Maxx: The Sing-Song

Credits

Agency Wieden+Kennedy London/UK
Production Company Biscuit Filmworks UK

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Thought your family was weird? Step inside the mind of this peculiar household and breathe a sigh of relief, as all your doubts, fears and worries will be dispelled when you realise that actually... they're pretty normal. And not half as embarrasing as you used to think.

W+K took this idea and distorted it to create TK Maxx's Christmas offering.

Helmed by Andreas Nilsson, the spot - well, I daren't say anymore. Just watch it and tap your feet in time.

Look out for an interview (and perhaps an explanation) with Nilsson and W+K later this week.

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