Credits
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- Agency Bartle Bogle Hegarty (BBH) New York/United States of America
- Production Company Biscuit Filmworks
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Credits
powered by
- Agency Bartle Bogle Hegarty (BBH) New York/United States of America
- Production Company Biscuit Filmworks
- Grade MPC Los Angeles
- Editing Company Work Editorial, New York
- Sound Design Sound Lounge
- Visual Effects MPC NY
- Editor Stewart Reeves
- Director of Photography Simon Duggan
- Copywriter Hemant Anant Jain
- Executive Producer Rick Jarjoura
- Executive Producer Meghan Lang
- Executive Producer Camila De Biaggi
- Chief Creative Officer Ari Weiss
- Managing Director Justin Brukman
- Head of Production Kate Morrison
- Director Noam Murro
- Producer Erica Thompson
- Producer Charlotte Woodhead
- Producer Sari Resnick
- Creative Director Shannon McGlothin
- VFX Supervisor Ashley Bernes
- Colourist Mark Gethin
- Creative Chairman John Patroulis
- Colour Producer
- Colour Producer Rebecca Boorsma
- Senior Producer
Credits
powered by
- Agency Bartle Bogle Hegarty (BBH) New York/United States of America
- Production Company Biscuit Filmworks
- Grade MPC Los Angeles
- Editing Company Work Editorial, New York
- Sound Design Sound Lounge
- Visual Effects MPC NY
- Editor Stewart Reeves
- Director of Photography Simon Duggan
- Copywriter Hemant Anant Jain
- Executive Producer Rick Jarjoura
- Executive Producer Meghan Lang
- Executive Producer Camila De Biaggi
- Chief Creative Officer Ari Weiss
- Managing Director Justin Brukman
- Head of Production Kate Morrison
- Director Noam Murro
- Producer Erica Thompson
- Producer Charlotte Woodhead
- Producer Sari Resnick
- Creative Director Shannon McGlothin
- VFX Supervisor Ashley Bernes
- Colourist Mark Gethin
- Creative Chairman John Patroulis
- Colour Producer
- Colour Producer Rebecca Boorsma
- Senior Producer
Understandably, the current political battling and buffoonery in America is turning everyone a bit crackers. So what’s the best thing to go with crackers? Why, cheese of course… To which end Macy’s and BBH NY have unveiled a spot that’s cheesier than a Wotsit dipped in fondue.
Celebrating the 90th anniversary of Macy’s Thanksgiving Day Parade, the TVC, titled Old Friends, has been directed by Noam Murro and produced by Biscuit with sumptuous attention to period detail in its depiction of the Parade's early days. Dialogue-free, but with soaring violins supplying ample auditory cheese enhancements, the film is a fable about two old friends and the special role the parade has played in their lives for 90 years.
Airing on NBC during this year’s Parade, it celebrates the event’s ability to bring people together. “Macy’s is an iconic brand that has been at the centre of American popular culture for more than 150 years,” said Hemant Anant Jain, copywriter/CD at BBH NY. “As we move into the end of a divisive year, we hope our little fable can bring people together to ‘believe,’ as the Parade has done for the last 90 years."
Connections
powered by
- Agency Bartle Bogle Hegarty (BBH) New York
- Editing Company Work Editorial, New York
- Grade MPC Los Angeles
- Production Biscuit Filmworks
- Sound Design Sound Lounge
- Visual Effects MPC NY
- Chief Creative Officer Ari Weiss
- Colourist Mark Gethin
- Copywriter Hemant Anant Jain
- Creative Chairman John Patroulis
- Creative Director Shannon McGlothin
- Director Noam Murro
- Director of Photography Simon Duggan
- Editor Stewart Reeves
- Executive Producer Rick Jarjoura
- Executive Producer Camila De Biaggi
- Executive Producer Meghan Lang
- Head of Production Kate Morrison
- Managing Director Justin Brukman
- Producer Erica Thompson
- Producer Charlotte Woodhead
- Colour Producer Rebecca Boorsma
- Senior Producer Brendan Kahn
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