Nike: Come Out of Nowhere
W+K Portland pays tribute to basketball legend LeBron James and the odds-beating Cleveland Cavaliers.
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Anonymous Content LA
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Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Anonymous Content LA
- Grade Company 3 LA
- Visual Effects The Mill Los Angeles
- Editing Company Spot Welders
- Sound Design Lime Studios
- Music Human LA
- Editor Robert Duffy
- Director of Photography Adam Arkapaw
- Art Director Emma Barnett
- Art Director Jacob Weinstein
- Copywriter Jordan Dinwiddie
- Executive Producer SueEllen Clair
- Director Mark Romanek
- Producer Bridgette Pugh
- Producer Tom Martin
- Colourist Stefan Sonnenfeld
- Composer Jason Lader
- Composer John Christopher Barnes
- Global Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Post Producer
- Senior Integrated Producer
- Digital Producer Keith Rice
- Colour Producer
- Integrated Production Director Matt Hunnicutt
- Post Producer Lisa English
- Music Producer
- Integrated Production Director
- Interactive Director
- Interactive Director Dan Viens
- Music Producer
- Music Producer
- Assistant Editor
- Executive Post Producer Carolina Sanborn
- Colour Producer Ashley McKim
- Music Producer
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Anonymous Content LA
- Grade Company 3 LA
- Visual Effects The Mill Los Angeles
- Editing Company Spot Welders
- Sound Design Lime Studios
- Music Human LA
- Editor Robert Duffy
- Director of Photography Adam Arkapaw
- Art Director Emma Barnett
- Art Director Jacob Weinstein
- Copywriter Jordan Dinwiddie
- Executive Producer SueEllen Clair
- Director Mark Romanek
- Producer Bridgette Pugh
- Producer Tom Martin
- Colourist Stefan Sonnenfeld
- Composer Jason Lader
- Composer John Christopher Barnes
- Global Creative Director Alberto Ponte
- Global Creative Director Ryan O'Rourke
- Post Producer
- Senior Integrated Producer
- Digital Producer Keith Rice
- Colour Producer
- Integrated Production Director Matt Hunnicutt
- Post Producer Lisa English
- Music Producer
- Integrated Production Director
- Interactive Director
- Interactive Director Dan Viens
- Music Producer
- Music Producer
- Assistant Editor
- Executive Post Producer Carolina Sanborn
- Colour Producer Ashley McKim
- Music Producer
To mark the start of the 2016-2017 NBA season, Nike and Wieden+Kennedy Portland pay tribute to basketball legend LeBron James and his odds-beating team, the Cleveland Cavaliers, with this stylish and understated black-and-white film.
Helmed by Mark Romanek through Anonymous Content, the spot showcases James' signature defensive play - the chase-down block - which he used to great effect in last year's finals series. The campaign also includes targeted OOH advertising celebrating the individuality of the players across the league.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Editing Company Spot Welders
- Grade Company 3 LA
- Production Anonymous Content LA
- Sound Design Lime Studios
- Visual Effects The Mill Los Angeles
- Colourist Stefan Sonnenfeld
- Director Mark Romanek
- Director of Photography Adam Arkapaw
- Editor Robert Duffy
- Executive Producer SueEllen Clair
- Global Creative Director Alberto Ponte
- Producer Tom Martin
- Assistant Editor Sophie Kornberg
- Colour Producer Ashley McKim
- Digital Producer Keith Rice
- Executive Post Producer Carolina Sanborn
- Integrated Production Director Matt Hunnicutt
- Interactive Director Dan Viens
- Music Producer Jonathan Sanford
- Music Producer Rick Rubin
- Post Producer Lisa English
- Senior Integrated Producer Molly Tait Tanen
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