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Mencap – MENCAP: Here I Am

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The UK's leading learning disability charity, Mencap, has released this powerful campaign created by The Corner.

The Here I Am campaign aims to act as a rallying call for people to look beyond disabilities and to promote closer integration of people with a learning disability within modern social culture.

Featuring DJ Casey Rochell, a young man with Down’s Syndrome, the spot sees the musician remix and cut a quote from Atlantic Magazine in 1968, in which a leading academic suggested that someone with Down’s Syndrome is not a person, into something far more positive.

The spot was produced by Rattling Stick and helmed by Ed Morris.

A making of film can be seen below.

 

 

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