Air Transat: Vacation is Calling

Air Transat's new AOR, Sid Lee, harnesses the power of daydreams in sensuous new spot.

You know how it is… there you are pounding the frantic, unforgiving streets on your way to/from the office, heart rate up, teeth clenched, neck full of knots and all of a sudden a patch of glossy rainforest complete with chatty parrot appears, a stingray flies over your head, warm sunlight bathes your face and instead of hard grey paving stones beneath your feet, the golden sand of an idyllic beach tickles your bare toes.

You’re either experiencing rapid onset psychosis, the afterlife or you’ve entered adland, where canny creatives are prompting you to start planning your next holiday. Sumptuously directed by Les Enfant director Ivan Grbovic, Vacation is Calling is the lush new dreamy spot created by Sid Lee. Its first campaign since becoming agency of record for the Montreal-based airline Air Transat.  

The campaign includes digital, social media, TV, radio, OOH and print components.