SickKids Foundation: Anthem
Breathtaking spot expresses the epic battles fought each day in kids' hospital.
Credits
powered by- Agency Cossette Toronto
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Credits
powered by- Agency Cossette Toronto
- Post Production The Vanity Inc.
- Animation A52 / Elastic
- Editor Marka Rankovic
- Director of Photography Jackson Parrell
- Executive Producer Stephanie Pennington
- Executive Producer Dan Ford
- Chief Creative Officer Peter Ignazi
- Chief Creative Officer Carlos Moreno
- Visual FX Sean Cochrane
- Director Mark Zibert
- Producer Joan Bell
- Producer Dena Thompson
- Creative Director Craig McIntosh
- Creative Director Jaimes Zentil
- Sound Designer Didier Tovel
- Director of Brand Influence
- Director of Brand Influence
- Production Designer Jay Pooley
Credits
powered by- Agency Cossette Toronto
- Post Production The Vanity Inc.
- Animation A52 / Elastic
- Editor Marka Rankovic
- Director of Photography Jackson Parrell
- Executive Producer Stephanie Pennington
- Executive Producer Dan Ford
- Chief Creative Officer Peter Ignazi
- Chief Creative Officer Carlos Moreno
- Visual FX Sean Cochrane
- Director Mark Zibert
- Producer Joan Bell
- Producer Dena Thompson
- Creative Director Craig McIntosh
- Creative Director Jaimes Zentil
- Sound Designer Didier Tovel
- Director of Brand Influence
- Director of Brand Influence
- Production Designer Jay Pooley
A tough watch about tough kids, this powerful PSA, created by Cossette and directed by Skin and Bones’ Mark Zibert, expresses the bravery of children fighting disease and injury everyday at Toronto’s SickKids Hospital.
Against an adrenaline-pumping soundtrack (Undeniable by Donnie Daydream), images portraying babies and children undergoing surgery, anguished parents waiting, kids strapping on prosthetic limbs and heroic medics preparing for surgery are intercut with conventional symbols of bravery – cinematic visions of gladiators, of soldiers marching into war, of ironmen roaring. The message ‘sick isn’t weak’ flashes up to undercut these epic stories of courage and tenacity that occur everyday at the hospital.
It's an intense, breathtaking film that takes a refreshingly unsentimental approach to its subject, while undeniably packing a punch. All the children appearing in the film are current or former patients at the hospital.
Connections
powered by- Agency Cossette Toronto
- Animation A52 / Elastic
- Post Production The Vanity Inc.
- Production Skin and Bones Film Company
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Peter Ignazi
- Creative Director Jaimes Zentil
- Creative Director Craig McIntosh
- Director Mark Zibert
- Executive Producer Dan Ford
- Executive Producer Stephanie Pennington
- Producer Dena Thompson
- Producer Joan Bell
- Visual FX Sean Cochrane
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