adidas: Not Made for Normal

Want to get fit but can't face braving the outdoors, especially in the wintry months?

Well, now you have no excuse thanks to adidas' Climaheat collection, which enables sportsmen and women to continue training regardless of the weather.

Created in-house by adidas Brand Design and helmed by John C. Pina, the monochrome spot took place in Chile's capital, Santiago, and the picturesque Andes mountain range - in truly freezing conditions.

"It was amazing to witness the athletes’ grasp the project's intention, and, with that, their willingness to run in freezing temperatures in the middle of the Andes, smiling and laughing the whole time,” says Pina. Yep, that's definitely not 'normal'...