Society of Saint Vincent De Paul: B.E.N.
Robots won't replace humanity, warns CLM BBDO in an important call-out for volunteers for SSVP.
Credits
powered by- Agency CLM BBDO/France
- Production Company La Pac
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Credits
powered by- Agency CLM BBDO/France
- Production Company La Pac
- Sound Design The
- Editor Emily Aubry
- Editor Roxane Huet Ferret
- Director of Photography Victor Seguin
- Art Director Charles Dessaux
- Copywriter Emile Martin
- Executive Producer Jeri?me Denis
- Executive Producer Anna Roudaut
- Director David Wilson
- Creative Director Matthieu Elkaim
- Post Producer Martine Ferey
- Post Producer Fabrice Damolini
- Colourist Magalie Leonard
- Colourist Sebastien Mingam
- Sound Designer Raphael Fruchard
- Production Director Julien Sanson
- Production Director
- Vice President
Credits
powered by- Agency CLM BBDO/France
- Production Company La Pac
- Sound Design The
- Editor Emily Aubry
- Editor Roxane Huet Ferret
- Director of Photography Victor Seguin
- Art Director Charles Dessaux
- Copywriter Emile Martin
- Executive Producer Jeri?me Denis
- Executive Producer Anna Roudaut
- Director David Wilson
- Creative Director Matthieu Elkaim
- Post Producer Martine Ferey
- Post Producer Fabrice Damolini
- Colourist Magalie Leonard
- Colourist Sebastien Mingam
- Sound Designer Raphael Fruchard
- Production Director Julien Sanson
- Production Director
- Vice President
Would you trust a robot to look after your loved ones?
In a new spot from CLM BBDO, this theory is put to the test for French-based charity the Society of Saint Vincent De Paul (SSVP), which aims to reinvigorate people living alone or in underprivileged situations.
Helmed by David Wilson, B.E.N. - aka Bionically Engineered Nursing - sees an elderly women being cared for by her live-in robot.
Administering hugs, cleaning the dishes and even waking her up in the morning, there's nothing the robot can't do.
Although the ad is seemingly inspired by the 2012 film, Robot & Frank, such a robot doesn't actually exist. Instead, the spot is a call for volunteers to lend their services and help overcome loneliness in society.
Connections
powered by- Agency CLM BBDO
- Production La Pac
- Sound Design THE
- Creative Director Matthieu Elkaim
- Director David Wilson
- Executive Producer Jerôme Denis
- Post Producer Fabrice Damolini
- Production Director Julien Sanson
- Vice President Julien Lemoine
Unlock this information and more with a Source membership.