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Swedish Tourist Association: The Swedish Number

Interested by Sweden? Now you can ring in and find out more about the nation in an interactive campaign from INGO.

by shots on 8^th April 2016

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Swedish Tourist Association – Swedish Tourist Association: The Swedish Number

Credits

Agency INGO/Sweden

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Credits

Agency INGO/Sweden
Creative Bj?rn Stahl
Creative Gustav Westman
Creative Magnus Ivansson
Director Marcus Svanberg
Producer Pal Asberg

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Have you ever been curious as to what really goes on in Sweden behind closed doors?

Well now you can find out, thanks to an innovative campaign by INGO for the Swedish Tourist Association.

The campaign introduces the nation's new number - +46 771 793 336 - which allows foreigners to ring in and connect with random Swedish households and chat about whatever they want. Politics, the weather, meatballs... you name it.

Helmed by Marcus Svanberg, the campaign celebrates 250 years since Sweden abolished censorship and became a truly democratic country and proves that the nation is still as liberal now as it was then.

Interested? Visit the website to find out more.

Connections

Agency INGO
Production Standart
Creative Gustav Westman
Creative Björn Stahl
Director Marcus Svanberg
Producer Pål Åsberg

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