easyJet: Why Not?

Budget airlines are often synonymous with budget advertising, but this zany new campaign for easyJet, created by VCCP, pulls out all the stops. 

Helmed by CANADA through CANADA London, the playful spot, set in an enormous hangar, features plenty of the Spanish mavericks' signature surrealism, from bonkers flower-covered creatures to Alice in Wonderland-style size distortions including a gigantic beachball. It makes for a thoroughly enjoyable watch - even if it bears absolutely no resemblance to the soul-destroying experience that is the check-in queue for a 7am flight out of Luton.