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Under Armour – Under Armour: Prince with 1,000 Enemies

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Sports stars are known for their resilience and determination, often enduring a lot of hardship and hard work to successfully compete.

And NFL quarterback for the Carolina Panthers, Cam Newton, is no different.

In a hard-hitting and inspiring spot from Droga5 - forming part of its It Comes from Below campaign - Newton's strong spirit is depicted and the obstacles he's overcome so far are reflected in a reading from children's classic tale, Watership Down which makes up the ad's narrative.

The extract - Prince with 1,000 Enemies - is read out by his mother and emphasises the way in which Newton has continued to push himself throughout his career.

The dark and moody spot is helmed by Aoife McArdle.

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