Heineken: No Thanks

Heineken – Heineken: No Thanks

Credits

Agency Publicis Rome/Italy
Production Company Independent Films

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Credits

Agency Publicis Rome/Italy
Production Company Independent Films
Sound Design Grand Central Recording Studios (GCRS)
Post Production MPC London
Editor Adam Spivey
Director of Photography Stephane Vallee
Art Director Alessandro Candito
Executive Creative Director Cristiana Boccassini

Executive Producer Christiane Dressler
Director Gary Freedman
Producer Jason Kemp
Associate Creative Director Bruno Vohwinkel

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To celebrate their place as Formula 1's new title sponsor, Heineken has released this new spot created by Publicis Italy.

Featuring legendary British driver Jackie Stewart, the spot shows the driver repeatedly turning down the brand's iconic green bottle in favour of taking the wheel himself. During his career Stewart, who was a safety pioneer for the sport, racked up three driver’s championships.

The new spot will be supported by digital activations and live fan experiences as well as an accompanying film featuring fellow British racing icon, David Coulthard, due to break next week.

The spot was co-produced by Independent Films and ANORAK Berlin and helmed by The Glue Society's Gary Freedman,