BBH Create Dancehall Track For Usain Bolt

Usain Bolt. Pretty good, isn't he? He's already bagged the 100m gold in Rio, his third consecutive Olympic 100m gold. Last night he won gold in the 200m final and tonight it's the 4x100m relay final in which he'll compete.

If he and his team-mates win the 4x100m gold, he'll have done the triple-triple, winning gold in each of those races over three consecutive Olympics. I mean, it's not quite as tough as winning The Great British Bake Off or anything, but hell, it's a close second.

Whether he pulls off such an incredible feat or not, Bolt will be forever known as an Olympic legend and to celebrate that fact BBH London has taken the music from their fantastic Virgin Media spot, 9.58 Seconds, and turned it onto a Jamaican Dancehall track replete with footage from the commerical shoot which makes up the accompaning video.