World Athletics Championships 2017: The Race is On

World Athletics Championships – World Athletics Championships 2017: The Race is On

Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Sweetshop London

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Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Sweetshop London
Editing Company TenThree
Music Factory
Post Production Framestore
Editor Billy Mead
Director of Photography Jaime Feliu Torres
Agency Producer Lauren Daniels

Agency Producer Marion Thibault
Executive Creative Director Ewan Patterson
Director Mark Albiston
Producer Justin Edmund-White
Creative Director Matt Moreland
Creative Director Maria Sousa Machado
Creative Director Chris Clarke
Creative Director Claire Stokes

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The Sweetshop London director Mark Albiston helms this new spot from BBH Sport London to launch the 2017 Summer of World Athletics. The spot, which features current and former athletes including Paula Radcliffe, Colin Jackson, Katarina Johnson-Thompson, Jonnie Peacock and David Weir, aims to reignite the spirit with which London greeted the Olympics in 2012, as the World ParaAthletics Championships and the IAAF World Championships draw close.