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adidas: Creating New Speed

Run, rabbit, run! Christopher Riggert helms this fast-paced spot for adidas through Biscuit Filmworks.

by shots on 1^st August 2016

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adidas: Creating New Speed

Credits

Agency 72andSunny USA/United States of America
Production Company Biscuit Filmworks

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Credits

Agency 72andSunny USA/United States of America
Production Company Biscuit Filmworks
Director Christopher Riggert

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"If I can catch something on four legs, I can catch anything on two" is the boast made thrilling reality in adidas' latest brand film, helmed by Biscuit Filmworks' Christopher Riggert.

Inspired by the sporting traditions of Belle Glade ('Muck City') - a poor agricultural area in southern Florida which has produced a surprisingly high number of NFL stars - the spot sees four local athletes putting their running, ducking and diving skills to the ultimate test, as a blaze in a sugar cane field flushes out a fleet-footed target.

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