Work

Toyota: Everlasting Love

An old man reminisces about a long-lost love in this clever spot for Toyota via Saatchi & Saatchi Germany.

by shots on 19^th July 2016

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Toyota – Toyota: Everlasting Love

Credits

Agency Saatchi & Saatchi Frankfurt/Germany
Production Company Acne Advertising/Sweden

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Saatchi & Saatchi Frankfurt/Germany
Production Company Acne Advertising/Sweden
Director Anders Jedenfors

Credits powered by

Japanese car brand Toyota has released a clever spot to promote its new financing promotion that offers users the chance to replace their car every three years.

Created by Saatchi & Saatchi Germany, the spot follows an old man as he reminisces about a long-lost love, though it’s not the kind of love you may think. Directed by Anders Jedenfors through Acne, the spot is a clever play on the heartstring-tugging genre of commercials often used to entice consumers.

Connections

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In