Work

IKEA x HAY: Ypperlig Collection

IKEA and HAY join forces for the Ypperlig Collection in this abstract spot by NIKEXTENSION.

by shots on 13^th July 2016

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Global home furnishing superstore brand IKEA has celebrated its recent collaboration with Danish furniture brand Hay with this new teaser trailer.

Created by NIKEXTENSION the VFX-heavy abstract spot acts as a brand trailer highlighting the wide range of materials that are being utilised in the upcoming Ypperlig collection, available in 2017. The spot was helmed by Morten Kühl Christensen through Kuhl & Solvstrom.

Connections

Agency NIKEXTENSION
Production Kuhl & Solvstrom

Unlock this information and more with a Source membership.

Learn More

Membership

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

Learn More

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Request a demo

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In

IKEA x HAY: Ypperlig Collection

Kill Screen Music’s sea beasts and synthy beats

Under Armour: Numbers

Connections

IKEA x HAY: Ypperlig Collection

Kill Screen Music’s sea beasts and synthy beats

Under Armour: Numbers

Connections

Gigi's fatal second chance

Marissa Velez gets personal about pants

Ray Winstone’s floored by poachers

Katz’s first spot delivers