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Fruit of the Loom: Josh & Donny's Supercool Store

Grab your cooling down essentials at Josh & Donny's superstore before it closes, thanks to this spoof ad from CP+B.

by shots on 13^th July 2016

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Fruit of the Loom – Fruit of the Loom: Josh & Donny's Supercool Store

Credits

Agency Crispin Porter + Bogusky
Production Company Caviar LA

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Credits

Agency Crispin Porter + Bogusky
Production Company Caviar LA
Editing Company Whitehouse Post
Visual Effects Artjail
Editor Carlos Lowenstein
Art Director Donny Brunner
Copywriter Ryan Contillo
Copywriter Josh Shelton

Executive Producer Dan Corken
Chief Creative Officer Ralph Watson
Director Jonathan Krisel
Producer Amber Pena
Creative Director D'Arcy O'Neill
Creative Director Allen Richardson
Sound Designer Matt Miller
Executive Integrated Production

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Entering Josh & Donny's supercool superstore for men; you'll be astounded by the prices and items on offer.

This spoof ad from CP+B promotes Fruit of the Loom's newest range of micro-mesh breathable boxer briefs.

The briefs are so good at cooling men down that Josh and Donny claim their store is now going out of business.

Helmed by Jonathan Krisel, the campaign also continues online with a spoof site to advertise their store's products and services.

Connections

Agency Crispin Porter + Bogusky
Editing Company Whitehouse Post
Production Caviar LA
Chief Creative Officer Ralph Watson
Director Jonathan Krisel
Editor Carlos Lowenstein
Producer Amber Pena
Sound Designer Matt Miller

Unlock this information and more with a Source membership.

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