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Virgin Media – Virgin Media: 9.58 Seconds

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Have you ever wondered what it feels like to be the fastest man alive? If you answered yes, then this new Virgin Media spot is for you.

Created by BBH London and featuring Virgin's spokesman and the world's fastest sprinter Usain Bolt, the spot documents the athlete explain what it feels like to run 100m in record time - 9.58 seconds in case you were wondering.

Produced by Academy Films and helmed by Seb Edwards, the 100-second spot is made up of ten separate 9.58-second sequences, each focussing on the key elements to becoming the world's fastest man.

For more information about the campaign, keep your eyes peeled for an interview with BBH's Dav

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