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Radox – Radox: Emo

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Teenager? Pah, moody sods, the lots of them. And emo teenagers are surely the worst of the bunch, right? Well, not if they use Radox's range of frangrant shower gels they're not. This spot from Droga5 London sees a black-clad, goth-styled teen throw off the shackles of doom to embrace life and show her joy through the medium of dance. The spot was directed by Daniel Wolfe though Somesuch London.

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