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Smart Energy: Out of Control

Gold Cactus is behind this cute but smart animation for Smart Energy with a serious message at its helm.

by shots on 30^th June 2016

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Smart Energy GB – Smart Energy: Out of Control

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Production Company Picasso Pictures

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Credits

Production Company Picasso Pictures
Agency Producer Verity Elvin
Creative Phil Martin
Creative Colin Jones
Director Gold Cactus
Producer Melissa Venet
Creative Director Paul Brazier

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Think back to cartoons that filled your childhood... Tom & Jerry... Itchy & Scratchy... and you'll notice that animated animals have long held a soft spot in the nation's heart.

And Smart Energy's mascots Gaz and Leccy are proving to be no different. The mischeivously cute duo have been wrecking havoc since their December debut and slowly but surely, making their way into the public eye.

But the campaign created by AMV BBDO and helmed by Gold Cactus contains a serious message - to get UK residents to switch to smart energy meters by 2020.

Hairdryer:

Freezer:

Connections

Agency AMV BBDO
Production Picasso Pictures
Creative Phil Martin
Creative Colin Jones
Creative Director Paul Brazier
Director Gold Cactus
Producer Melissa Venet

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