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Heineken – Heineken: The Tear

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Hollywood hardman Benicio del Toro reveals a very special family secret in this amusing spot created by Publicis New York and Italy.

Produced by Reset Content and TwentyFour Seven and helmed by Martin Werner, the spot sees Del Toro promote the Heineken family's secret - the fact that it's made with only three ingredients - before revealing his own hidden trick, his ability to cry on cue.

 

 

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