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Tesco – Tesco. Father's Day

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What with all the Cannes madness that's kicking off at the moment, you might forget that it's actually Father's Day this weekend.

Luckily for you, Tesco's hasn't forgotten.

In a sweet spot from BBH London, director David Stoddart has created an ad in which family members shout out to their fathers for all the love and support they've given them over the years.

Watch as fathers are publicly recognised for their efforts while they go about their weekly shop. It's a simple yet beautifully-executed initiative ahead of the big day.

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