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Manhattan-based design and animation studio Spontaneous has hired branding expert Darryl Mascarenhas as executive creative director. Mascarenhas, an Emmy-nominated creative director and live action filmmaker, has previously worked with Fortune 500 companies such as AT&T, Disney, General Motors, Hewlett Packard and Microsoft. Additionally, he has creatively led and directed content for many broadcast networks, including the complete rebrand of Lifetime.

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