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British Heart Foundation – British Heart Foundation: Ending The Hurt

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It's been 50 years since England last lifted a football trophy and since then, fans have watched and had to endure the heartache of disappointment time and time again.

Inspired by this idea, The British Heart Foundation has created a campaign that draws parallels between football and the organisation's own research that strives to eventually put an end to the years of hurt. 

Not only was it created to raise awareness and funds for life-saving cardiovascular disease research, but impressively, it was also created in-house by James Coventry, Tom Loader and Samuel Craven for the British Heart Foundation.

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