Wonder what the most popular features were in May? Get ready for the countdown. 3, 2, 1...
With two hit movies already under its belt, LEGO is no stranger to branded entertainment. But, with the release today of Piece By Piece, about Pharrell Williams's life and career, the brand continues to show how to build an entertainment empire, brick-by-brick. Here, Dan Wood, MD of EssenceMediacom’s Creative Futures, examines how other brands might be able to do the same.
'Tis the season to be merry, but should we also be thinking about cultural inclusivity? Guy Bradbury, Creative Partner, M&C Saatchi UK posits the idea that marketers and brands could consider the importance of bringing all faiths and ideologies to the festive table.
As AI-generated visuals and human artistry become harder to tell apart, James Trimming, Head of Production at Waste Creative, explores how tools like Midjourney and MetaHuman are reshaping production and the role of real-life creatives.
With the upcoming US elections bringing renewed focus on women in leadership roles, Veronica Diaferia, founder of female-owned commercial production company Tinygiant, explores the internal battle that many women face along with external challenges to their success.
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