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Cathedral City – Cathedral City: The Rules of Cheese

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  • Assistant Producer
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Like cheese? Then these are the simple rules you must adhere to when sampling the dairy delight.

Created by Grey London, the fully integrated brand re-launch for Cathedral City, entitled Love Cheese? Welcome to the Club is made up of a TV spot, pre-rolls, VOD, digital OOH and a Facebook app, as well as new packaging design.

Produced by Outsider and helmed by Chris Balmond, the campaign is led by a series of humorous vignettes highlighting the do's and don’ts of cheese consumption; narrated by David Jason.

 

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