Halfords: For Life's Journeys

Halfords kicks off the great British summertime with this new campaign featuring a real British family.

Created by Mother and helmed by Sebastian Reed, the uplifting spot, which sees a family - made up of Mum, Dad, daughter Tipper aged eight and son Vinnie aged four - was created to help the brand have an emotional resonance with customers and help them understand the role the summer.