Virgin Atlantic Make Your Dreams Come True
adam&eveDDB create a competition for Virgin Atlantic that encourages travellers to realise their dreams.
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What’s the one thing that you say you’ll do, but you never actually get around to doing?
In an exciting campaign for Virgin Atlantic, adam&eveDDB are helping travellers to fulfil their One Day wishes.
Rather than daydream aimlessly, the campaign encourages Twitter and Instagram users to claim their dreams and make them a reality.
To get involved and be in with a chance of winning your dream, use the #OneDay hashtag to announce your distant one day adventure. It could be picked up by the Virgin crew who will do anything to make it a reality.
“With this campaign, we’re not only aiming to motivate and inspire people to achieve that one thing they have always talked about but for a lucky few, actually help make it happen,” says Virgin Atlantic’s VP, marketing Hamish Rickman.
Yesterday, Twitter users had until midnight to tweet their dreams and wait for them to be picked up by Virgin Atlantic. But all is not lost, keep an eye out for Virgin Atlantic’s Instagram account which will have more information about entering ahead of next week’s competition.
Connections
powered by
- Agency adam&eveDDB
- Editing Company cain&abel
- Production cain&abel
- Art Director Matt Fitch
- Chief Creative Officer Ben Priest
- Copywriter Mark Lewis
- Creative Director Simon Lloyd
- Executive Creative Director Ben Tollett
- Executive Creative Director Richard Brim
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