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Smart Energy GB – Smart Energy GB: Doctor

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There are times in life when a rough estimate will suffice, but the situation in this amusing spot isn't necessarily one of those.

Created by AMV BBDO for Smart Energy GB, the Estimation Nation campaign was created to raise awareness of the nationwide smart meter rollout for the UK which will allow every household to upgrade to the plan at no extra cost.

The spot was helmed by David Kerr through Hungry Man.

The wider campaign (below in its entirety) will run on TV, online and through social media using the hashtag #WhyEstimate.


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