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Ad Council: Save The Food

Martin Stirling helms the story of a single strawberry in an PSA to encourage Americans not to waste food.

by shots on 22^nd April 2016

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Ad Council – Ad Council: Save The Food

Credits

Agency SapientNitro

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Credits

Agency SapientNitro
Director Martin Stirling

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A new campaign for Ad Council has been launched with the Natural Resources Defense Council to encourage Americans to think about the food they throw away.

The Extraordinary Life and Times of Strawberry follows the story of a single fruit from farm to fridge before it ends up in the bin as a family forgets about it.

The PSA is helmed by Partizan's Martin Stirling and was created with SapientNitro to confront the fact that 40 per cent of our food ends up being wasted.

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Agency SapientNitro
Director Martin Stirling

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