Advertising Week Europe appoints Gravity Road

Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders, has appointed London-based creative agency, Gravity Road, to deliver a multi-media campaign to support the annual event, which kicks off in London from Monday 18 to Thursday 22 April 2016.

The campaign, which will run across print, digital and outdoor outlets, blending traditional and new media targets the advertising and media community and is designed to differentiate Advertising Week Europe and encourage attendance to the week-long Festival.

In particular, the campaign seeks to address potential obstacles industry employees might have for not attending Advertising Week Europe. Hand drawn decision maps use industry insights to cajole and convince people into making the right choice and not missing out.

Now in its fourth year, Advertising Week Europe is a week-long series of events combining inspiring thought leadership seminars, engaging debate on the most challenging areas of opportunity, and a series of hand-crafted evening experiences at some of London’s most iconic venues targeting industry leaders of today and tomorrow. This year, high-profile speakers also include Richard E. Grant, Piers Morgan, Bernie Ecclestone, Lauren Laverne and David Haye, among many others.

See the full Advertising Week Europe calendar.