Visualise your Social Ego with RXM Creative

Social media can cultivate a love-hate relationship amongst its users. Whether you’re an avid online poster or you’ve actively taken a stance and deleted your account, you can’t deny the current effect that social media has on our culture.

Yet if you don’t regularly post online, I’m sure you’ve aware how disappointed some people can get when their followers don’t acknowledge the time and effort spent building their personal brands.

It can be tough watching their moods rise and fall as their popularity fluctuates with every post that they upload…

The Social Ego prototype toy (below) from New York-based agency RXM Creative may help you to judge their mood.

Designed to sit on your desk, the toy plugs into all social channels and reacts to online interactions; inflating when you get attention and deflating when you don’t.

The toy was created as a "funny/serious comment of where we are as a species" says co-founder/creative director Mihai Botarel. Although he suggests buying it as a "loving tease or a lighthearted warning that maybe [the receiver] shouldn't take [themselves] so seriously."

"The inspiration for the Social Ego came from the emotional turbulences we all go through on social media. And observing the  impact that a ‘like’ can have on our friends or on the brands we work with," says RXM’s CD Raul Mandru. "We take social media with a touch of humor, but it's emotional impact is as real as it gets."

To find out more, visit the website or tweet about the #SocialEgo (it could boost your following). If the toy proves popular, it may be turned into a real product.