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ASOS X Nike: Air Max Day
Grime's Jme sets the tone for this year's Nike #AirMaxDay celebrations, with ASOS and Dexter Navy.
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Partizan director Dexter Navy uses a mixture of steadicam and handheld techniques to create fluidity, quick cuts and 360 camera movements around grime MC Jme and influencers from the sneaker community in this spot to promote Nike's annual Air Max Day event.
To honour the brand's legendary Air Max style on Saturday 26 March, the spot was created to plug the range available at online store ASOS this year, which you can browse by clicking through at the end of the ad below.
Connections
powered by
- Editing Company Final Cut
- Post Production Absolute Post London
- Production Partizan London
- Colourist Matt Turner
- Director Dexter Navy
- Director of Photography Jake Scott
- Editor Dan Sherwen
- Producer Lucy Hayes
- JME
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