Royal Navy (RNR): Don't Do the Everyday, Every Day

Royal Navy Reserves – Royal Navy (RNR): Don't Do the Everyday, Every Day

Credits

Agency WCRS/UK
Production Company Outsider

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Credits

Agency WCRS/UK
Production Company Outsider
Editing Company TenThree
Grade The Mill London
Post Production Creative Outpost
Editor Rebecca Luff
Agency Producer Eliot Liss
Creative Conrad Swanston

Creative Alex Bingham
Director Max Fisher
Producer Jeremy Bannister
Creative Director Jules Chalkley
Audio
Grade
Grade James Bamford

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The latest recruitment campaign for the Royal Naval Reserve (RNR) follows the story of a young woman who signs up to break her everyday routine and reap the rewards of the opportunities and experiences gained as part of the programme.

The campaign, through agency WCRS, communicates the message that people can fit their Royal Navy Reserve responsibilities around full-time civilian jobs.

The script was brought to life by Outsider's Max Fisher and focusses on Wednesday as the day that opens up a world of opportunities (many of the Reserve units around the country meet on that evening). As the story develops, we see how the RNR takes our hero outside of her everyday life and allows her to gain unique experiences.