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8 Bar Iced Coffee – 8 Bar: Eagle Woman

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DDB Melbourne have taken the idea of a caffeinated drink giving you wings and ramped it up to a whole new level in the launch campaign for Devondale's new 8 Bar iced coffee.

Helmed by Tim Bullock through Scoundrel, the amusing 45-second spot sees the 'eagle woman' of the title take to the skies with her feathery friends after downing the drink. But in a world of 'fakery, forgery and virtual taste credentials', all is not what it seems...    

 

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