Hedger heads into the Inferno

London-based advertising agency FCB Inferno has announced the appointment of Giles Hedger as chief strategy officer. Hedger joins the agency from Leo Burnett, where he was global chief strategy officer. He will also be responsible for global strategy and will report to CEO, Frazer Gibney, when he assumes his new role in April. Hedger will replace Simon White, who is transferring to FCB’s San Francisco office to become CSO of FCB West, where he will partner with CCO Karin Onsager-Birch and recently-appointed CEO, Joe Oh.