Musical Motivation from McCann and Mark Ronson

Marrying music, money and Mark, the latest MasterCard spot is priceless and echoes its former 1997 tagline, “There’s some things money can’t buy. For everything else, there’s Mastercard.”

McCann London is behind the stunt where six musical fans fulfil their dreams of entering Abbey Road Studios.

Invited to record a cover of Mark Ronson’s Uptown Funk – which was 2015’s biggest-selling song – the fans initally thought they were taking part in a documentary about the star.

But in fact, Ronson had selected each candidate himself based on the strength of their YouTube interpretations of the song.

So to say Ronson’s surprise entrance and overseeing the production when making the cover came as quite a shock, is quite an understatement.

Helmed by Blake Claridge, the campaign marks MasterCard’s 18-year sponsorship of the BRIT Awards, so it’s only fitting that the BRIT award-winning artist/producer lent his support to the project.

“It’s an honour that such talented people are interested in my music, and I loved working with the group – they shared such a good energy, and we created something special,” says Ronson. “It’s the first time I’ve ever produced a cover of one of my own songs, and I really enjoyed it.”

This year’s BRIT Awards will take place at The 02 on February 24. To find out more about the initiative, click here.