Sky sponsors Family Gold spot

Sky has signed a year-long partnership deal to sponsor the Family Gold spot across cinemas nationwide. 

The broadcaster will run a 60-second advert before films for the next year, with the first focussing on its broadband offering. The partnership sees Sky take on the prime 60” spot directly before every family feature this year, including big releases such as The Jungle Book, Kung Fu Panda 3, Secret Life of Pets and Finding Dory, offering unbeatable stand out in front of family cinemagoers. Family admissions have the potential to reach 45 million across the cinema industry in 2016. The deal, which runs across 2016, was brokered by Digital Cinema Media (DCM), Pearl & Dean and MediaCom.