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As we navigate our way through the early days of 2016 and attempt to decipher what will intrigue and excite us over the coming year, here's a list of the most popular 10 stories published on shots.net from 2015.

 

10. Why Direct to Client Work is Necessary

Dan Mallerman, head of new business at Kode Media, opines on why prod cos need to work directly with clients.

09. Henry Cowling on the Return of Virtual Reality

UNIT9's creative director talks Cardboard, Cannes and an emerging craft.

08. On My Radar: Matt Factor

President of Skunk LA, Matt Factor, tells us what's on his Radar in our special LA-focussed feature.

07. Fashion Special: 10 of the Best Fashion Films

From skin-shedding grannies to dogs in sunglasses, shots presents ten brilliant examples of the emerging genre.

06. James Hilton: These Awards Need an Enema

James Hilton looks on from 'the Outside' and wonders what awards shows could do to be better.

05. David Lubars on Branded Content

David Lubars is not content when it comes to the definition of content. 

04. LA Special: Furlined's Diane McArter

Furlined LA founder Diane McArter gets all girly in this interview from our LA special.

03. Why In-House Production Makes Sense... Sometimes

Richard Gorodecky, ECD at Amsterdam Worldwide, reveals why agency in-house production is the future. Or part of it.

02. Amir Kassaei Says; 'Do This Or Die'

DDB global CCO, Amir Kassaei, gave a passionate talk in Cannes on the failings of the industry. Here he elucidates.

01. New York Special: m ss ng p eces

New York production company m ss ng p eces is curious about change. 

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