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First Choice: Life's Too Short To Say No
Be inspired to break the routine with this spot from director Jonathan Herman and some exotic scenery.
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Credits
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- Agency Y&R London/UK
- Production Company Blink Productions
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Credits
powered by
- Agency Y&R London/UK
- Production Company Blink Productions
- Editing Company Final Cut
- Post Production MPC London
- Music Native
- Sound Design Tom @ Factory
- Editor Joe Guest
- Director of Photography Simon Chaudoir
- Agency Producer Danielle Sandler
- Executive Creative Director Mark Roalfe
- Photographer Heather Favell
- Director Jonathan Herman
- Producer Andrew Studholme
- Creative Director Andy Forrest
- Creative Director Nicola Wood
Show full credits
Credits powered by
Credits
powered by
- Agency Y&R London/UK
- Production Company Blink Productions
- Editing Company Final Cut
- Post Production MPC London
- Music Native
- Sound Design Tom @ Factory
- Editor Joe Guest
- Director of Photography Simon Chaudoir
- Agency Producer Danielle Sandler
- Executive Creative Director Mark Roalfe
- Photographer Heather Favell
- Director Jonathan Herman
- Producer Andrew Studholme
- Creative Director Andy Forrest
- Creative Director Nicola Wood
RKCR/Y&R has launched a campaign for First Choice with the New Year holiday spirit in mind as a woman follows her heart's desire to break out of the routine in the lead spot.
Opening on the moment she abandons her everyday tasks to chase down an ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach. The piece is helmed by Blink's Jonathan Herman.
Connections
powered by
- Agency Y&R London
- Editing Company Final Cut
- Music Native
- Post Production MPC London
- Production Blink Productions
- Sound Design Tom @ Factory
- Agency Producer Danielle Sandler
- Creative Director Andy Forrest
- Director Jonathan Herman
- Director of Photography Simon Chaudoir
- Editor Joe Guest
- Executive Creative Director Mark Roalfe
- Producer Andrew Studholme
Unlock this information and more with a Source membership.
