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The BBC has announced the launch of BBC Creative, a new in-house creative agency due to launch in 2016.

The new agency, headed up by former adam&eveDDB creative team Aidan McClure and Laurent Simon, will be responsible for the bulk of the broadcaster’s creative campaigns. The broadcaster will continue its work with RKCR/Y&R as its rostered agency taking care of work on a project-by project basis.

McClure and Simon are well known as the creative team behind some of adam&eveDDB’s top campaigns including John Lewis’s The Bare and The Hare and The Mirracle of Mulberry. The pair joined the London agency from AMV BBDO in 2011.

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