Work

Nissan: #Hoybot

Man or robot? TBWALondon's new campaign for Nissan wonders if cycling legend Sir Chris Hoy is for real.

by shots on 17^th December 2015

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Nissan – Nissan: #Hoybot

Credits

Agency TBWALondon/UK
Production Company Somesuch

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency TBWALondon/UK
Production Company Somesuch
Music Finger Music & Sound Design
Agency Producer Fiona Campbell
Director Bob Harlow
Composer Daniel Lenz

Show full credits

Hide full credits

Credits powered by

TBWALondon has launched its latest Nissan campaignm, Hoybot. The 60” film will play out in cinemas before screenings of Star Wars: The Force Awakens, released today. Directed by Bob Harlow at Somesuch with music created by Finger Music and composer Daniel Lenz, the spot exposes a fictional secret behind Sir Chris Hoy’s power - he’s not human. The futuristic mockumentary reveals Hoy’s robotic side in a dramatic short for the automotive brand.

Connections

Agency TBWALondon
Music Finger Music & Sound Design
Production Somesuch
Agency Producer Fiona Campbell
Director Bob Harlow

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In