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Cineplex – Cineplex: Lily and the Snowman

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If you've somehow come through the Christmas ad tunnel tear-free, (if not ManOnTheMoon, then surely Justino made you well up at least slightly), then brace yourself. 

Cineplex has entered a late seasonal contender into the mix that should tug on your heart strings.

Created by Canadian agency Zulu Alpha Kilo, the emotional spot sees a special bond unfold between a young girl and a snowman through their shared love of cinema. 

But as young Lily gets older, life inevitably gets in the way and the pair aren't able to spend as much time together.

Helmed by directing duo

And don't forget to take a look at the BTS video, below:

 

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