Withings: Penn Jillette Loses Over 100 lbs.

US magician Penn Jillette assures us that it's not magic behind his recent weight loss, but instead, products purchased at consumer electronics company Withings.

In a magic-inspired, behind-the-scenes spot for the store, Jillette can be seen running around narrating his story and showcasing his new slim line figure.

Helmed by indi director Antoine Manceaux, the spot - shot in one continuous take - was actually pitched forward by Jillette himself who really did rely on the brand's products to lose 100lbs earlier this year.

The ad, a co-production between Good Look and Fiat Lux, suggests that sleep, exercise, a good environment and a healthy heart are some of the tricks to maintaining and gaining a balanced weight.