Share

Belgian National Lottery – Belgain National Lottery: Snowman

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Blinkink brings us a classic story with its Christmas ad for the Belgain National Lottery, reminding everyone that dreams can come true – even for snowmen.

Just like most of us on a Monday morning, the featured snowman is freezing cold and dreaming of Hawaii. And with the help of a shooting star and some woodland friends, Hawaii is what he gets. Complete with a hula skirt and Christmas-turned-palm tree, the hero character is overwhelmed with emotion.

Directed by Parabella duo, Dan Ojari and Mikey Please, the ad is a metaphor for winning the lottery. If only it were that easy. 

Here's how the creative team pulled the caign together:

Connections
powered by Source

Unlock this information and more with a Source membership.

Share