Li set for Translation

New York-based communications agency Translation welcomed Hong Kong-born Achilles Li to its roster as group creative director.

Li will work with CCO John Norman on the NBA and Champs Sports accounts, as sports is a subject that Li is well-versed in. Despite Li’s 14 years of experience working in Hong Kong and Shanghai advertising, this is his first time working in New York. However, he has worked with global brands including Nike, Disney and Coca-Cola. Prior to the role, he was ECD at Wieden + Kennedy Shanghai and previously a senior copywriter at both Leo Burnett Hong Kong and JWT Hong Kong. Norman reveals that he is excited to work with Li partly because of his ability to understand and reach global audiences.